Deceptive campaign to ‘greenwash’ Australia’s coal industry

clean coal.psd

The campaign claims that low-emission coal-fired power plants and carbon capture and storage (CCS) technology is “now a reality” and are slashing emissions.

However, there is only one CCS-enabled plant operational in the world, in Canada. In Australia, there is just one CCS project aimed at coal emissions in the pipeline, which may arrive at some point in the 2020s.

Coal is a dangerous little black rock. Every climate scientist and almost every politician in the world knows that coal is very polluting and very dangerous. The only people who don’t get that are the Minerals Council and our government.

Mining industry’s new ‘coal is amazing’ TV ad labelled desperate,Guardian,   , @olliemilman,6 Sept 15 

 The Minerals Council of Australia’s new TV ad claims the coalmining industry provides $40bn a year to Australia’s economy. Video: Minerals Council of Australia 

Green groups criticise ‘ludicrous’ Minerals Council of Australia ad which claims coal creates ‘light and jobs’ and ‘can now reduce its emissions by up to 40%’

The Minerals Council of Australia’s new TV ad claims the coalmining industry provides $40bn a year to Australia’s economy.Australia’s mining industry has launched a new ode to coal in the form of a major advertising campaign that hails the mineral’s ability to “create light and jobs”, as well as claiming that new technology will drastically slash its emissions. The campaign, called Little Black Rock , has been launched by the Minerals Council of Australia. An eye-catching TV ad shows an extreme closeup of the contours of a lump of coal, as if it were the surface of a rugged, distant planet.

A voiceover explains the “endless possibilities” of coal, claiming the coalmining industry provides $40bn a year to Australia’s economy. It adds that coal “can now reduce its emissions by up to 40%. It’s coal. Isn’t it amazing what this little black rock can do?”

The Minerals Council said the campaign, which will also include newspaper and radio ads, highlights the “indispensable role” played by Australia’s coal industry in providing cheap electricity, steel and jobs. The lobbying body said it was committed to an “informative and rational discussion” about coal.

But environmental groups have criticised the ads as a “ludicrous” and “desperate” attempt to bolster coal in the face of the falling cost of renewable energy alternatives and looming international action to limit greenhouse gas emissions……

The campaign claims that low-emission coal-fired power plants and carbon capture and storage (CCS) technology is “now a reality” and are slashing emissions.

However, there is only one CCS-enabled plant operational in the world, in Canada. In Australia, there is just one CCS project aimed at coal emissions in the pipeline, which may arrive at some point in the 2020s.

This means there are no firm plans for CCS-enabled replacements for Australia’s ageing coal-fired plants. The government has cut half a billion dollars from research into CCS, a technology that the Intergovernmental Panel on Climate Change said must apply to all remaining coal power worldwide by 2100 if dangerous climate change is to be avoided.

“This is a ludicrous ad,” said Kelly O’Shanassy, chief executive of the Australian Conservation Foundation. “Coal is a dangerous little black rock. Every climate scientist and almost every politician in the world knows that coal is very polluting and very dangerous. The only people who don’t get that are the Minerals Council and our government.

“I’m glad that the Minerals Council has woken up to the 18th century potential of coal. I can’t wait until they see the 21st century potential of renewable energy.”……

Tony Abbott has said that coal is “good for humanity” in terms of jobs in Australia and energy supplies overseas. The Minerals Council said that 150,000 direct and indirect jobs in Australia are reliant on coal – a figure disputed by the Australia Institute.

“We’ve got climate talks coming up in Paris and the steamroller effect of action happening globally, with companies and governments moving away from coal, is scary for the coal industry,” said Blair Palese, of climate campaign group 350.org.

“This desperate ad is a figment of the Mineral Council’s imagination and cannot stand up to the reality of renewables cutting into the market with very little support. People will see through this but sadly there is no transition plan to renewables in Australia.” http://www.theguardian.com/environment/2015/sep/06/mining-industrys-new-coal-is-amazing-tv-ad-slammed-as-desperate

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One Response to “Deceptive campaign to ‘greenwash’ Australia’s coal industry”

  1. Christina MacPherson Says:

    Reblogged this on nuclear-news.

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